 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
 Ms. Keady, the former head of marketing for Inc. Magazine, The Forum Corporation, Choate, Hall & Stewart and the Blue Dolphin Group, has more than two decades of experience in branding, strategy and marketing communications.
Prior to joining Howell Communications, Ms. Keady ran the marketing and public relations operations for a number of successful organizations, including Inc. Magazine, where she oversaw one of the most successful launches in magazine history. As vice president for worldwide marketing and public relations at the Forum Corporation, an international consulting and training firm, Ms. Keady repositioned the company and its three lines of business. She also led the worldwide marketing team that successfully launched the book, Customer-Centered Growth. Ms. Keady was also director of marketing and public relations for one of New England’s leading law firms, Choate, Hall & Stewart, where she developed and implemented the brand strategy for the firm, its practice groups, and major firm events, such as The Ryder Cup and Firm Centennial. In addition, Ms. Keady was senior vice president at the Blue Dolphin Group, an internet-based direct marketing company, and the founder of Intrapreneur Magazine. A graduate of The College of the Holy Cross, Ms. Keady is asked to speak to business groups on branding and effective communications strategies. She is an editorial board member of Strategic Selling for Lawyers.
|
Betsy Keady