Howell News

Sam Adams is the Latest Brand with a Trump Problem

  • Posted by admin
  • On August 16, 2018
“Businesspeople weigh in on political issues at their peril,” said Raymond P. Howell, who was press secretary for governor William F. Weld and now advises business clients on communications. “Consumers, especially millennials, want to know that the brands they patronize share their values.”
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Am I a mansplainer? More of a multi-splainer

  • Posted by admin
  • On July 9, 2018
I’m in the words business, so I get excited when a word enters our vernacular that describes or captures, in meaning and sound, a new phenomenon or trend. Mansplaining, officially recognized by Merriam-Webster recently, is one of those words.
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The Corporate Consultant Working For Free To Kill The Boston Olympics

  • Posted by admin
  • On December 8, 2017
Raymond Howell can’t avoid the stories about his city’s efforts to host the Olympics. A prominent Boston corporate communications consultant, Howell keeps tabs on important business developments in the city below him from his seventh-floor office in a downtown Boston skyscraper. The games would transform Boston for three weeks, bringing hordes of international fans to […]
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Will Charlie Baker bring back a lost political art?

  • Posted by admin
  • On December 7, 2017
Here are some Charlie Baker stories that might say something about the kind of governor he’ll be. During Bill Weld’s first term, I was talking about Charlie, who was health and human services secretary, to Loretta McLaughlin, the Globe’s editorial page editor at the time. A fierce critic of Weld, Loretta had a special interest […]
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Social Media are Dominant News Source for Millennials

  • Posted by admin
  • On December 6, 2017
Social media channels have become the dominant source of news among college students in Boston, but the news sites of established media brands are a close second, according to a poll by Howell Communications. The survey also found that despite an explosion of new social media channels, Facebook remains by far the most popular source […]
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The Olympic Issue: The Backlash

  • Posted by admin
  • On September 4, 2017
…A public-relations strategist named Raymond Howell, a former campaign manager to the former Massachusetts governor William Weld, advised Dempsey to focus his message on the taxpayer guarantee: The more No Boston Olympics reminded people that the city and the state were obliged to pay for excess costs, the less enthusiastic people would be to support […]
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Wasting a Good Crisis

  • Posted by admin
  • On September 4, 2017
As United Airlines’ Oscar Munoz learned, how you communicate in a crisis is more important to your image than a year’s worth of good press. In just a couple of days, Munoz’ bungling of the case of the dragged-out passenger prompted consumer protests and boycotts, a drop in the company’s stock price, a social media […]
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Wasting a Good Crisis

  • Posted by admin
  • On June 12, 2017
As United Airlines’ Oscar Munoz learned, how you communicate in a crisis is more important to your image than a year’s worth of good press. In just a couple of days, Munoz’ bungling of the case of the dragged-out passenger prompted consumer protests and boycotts, a drop in the company’s stock price, a social media […]
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Elizabeth Warren Is The Tom Brady Of The Senate

  • Posted by admin
  • On June 12, 2017
Watching Massachusetts Senator Elizabeth Warren take on her Republican colleagues is like watching Tom Brady pick apart an opposing secondary: They’re on the same field, but they’re not in the same league. On Wednesday, the Republican-controlled Senate silenced Warren after she criticized a colleague, AKA attorney general nominee Jeff Sessions, by reading a letter from […]
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