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STRATEGY DEVELOPMENT

A successful public relations effort must begin with a sound strategy based on an understanding of the media environment, business objectives and subject matter, a network of relationships, and an array of skills. On the strength of experience gained from over 30 years at the highest levels of business, government and journalism, the Howell Communications team quickly learns its clients' objectives and subject matter, develops a strategy with only as much process as the client requires, and executes relentlessly.